CONGRATS to Form & Affect

The city press release is below, but a huge congratulations to my friends over at Form & Affect; if you want a downtown success story, these folks are it. If you haven’t checked out their award-winning movie, click the link here.

I’ll just pull the money quote out and put it here for you:

“Our downtown neighbourhood has enjoyed an incredible resurgence these past few years,” said Brent Porter, partner and creative director at Form and Affect. “We wanted to showcase that in a way that was creative and unexpected but also felt natural, and made it easy for people to envision their own story unfolding here.”

So proud of this entire team – I saw the hard work they put in on this project, and I’m proud to be a member of the community they’re from!

Downtown film wins national award

Sept. 25, 2018 – A short film shining the spotlight on revitalized Downtown St.
Catharines has garnered the City of St. Catharines a prestigious Marketing Canada
Award for its trophy case.

The Economic Developers Association of Canada (EDAC) awarded the City first place
in the Short Film / Video category at the 2018 Marketing Canada Awards for Anything
Together: A Downtown Story, a film celebrating the revitalization of Downtown St.
Catharines. The City partnered with Form and Affect, a local agency in Downtown St.
Catharines, on the production, which was released in June.

“Since the launch of this film we’ve received nothing but positive and enthusiastic
feedback both locally and from outside of the community,” said Brian York, the City’s
director of economic development and government relations. “Having it take the top
prize in its category at these awards reaffirms there are great stories to be shared about
the positive changes in St. Catharines.”

The film, available online at www.stcatharines.ca/AnythingTogether, centres around the
story of Jack and Kate as they explore St. Catharines’ vibrant downtown. Featuring
several downtown businesses and new facilities, the film is a creative look at the rapid
growth and redevelopment of the heart of the community.

“Our downtown neighbourhood has enjoyed an incredible resurgence these past few
years,” said Brent Porter, partner and creative director at Form and Affect. “We wanted
to showcase that in a way that was creative and unexpected but also felt natural, and
made it easy for people to envision their own story unfolding here.”

The Economic Developers Association of Canada is Canada’s national association of
economic development professionals, representing every province and territory across
the country with nearly 1,000 members. The Marketing Canada Awards in Fredericton
and included nominations from across Canada.